PCMA Convene: The Magazine of the Professional Convention Management Association | September 2011

Not surprisingly, CHI is an ideal incubator for startup tech companies. This year’s conference served as a “sort of a test subject,” C&LC Vice President Janeé Pelletier said, for EventBurn, a social-media aggregator. EventBurn took all of the different social-media streams that were going on related to the conference — Facebook feed, Twitter account, Twitter hashtag, Flickr stream, LinkedIn group—and put them together in one place. ”What EventBurn does beyond that “is take all the information that’s out there and look at how often things are used, and bubble the ones that are more popular to the surface.”

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